157,600 residents · Rutherford County · MTSU (22K students) + Amazon/logistics hub + Vanderbilt health system
Pipeline Finding
46% population growth since 2010 — infrastructure can't keep up
7 laundromats for 157,600 residents — 5×–7× below national benchmark
| Market Signal | Value |
|---|---|
| Population | 157,600 |
| Laundromats (10km) | 7 — for 157,600 residents |
| MTSU Enrollment | ~22,000 students |
Year 1 Revenue Projection
$280,000 – $375,000
35–50% EBITDA margin stabilized · MTSU students + logistics workers
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